@font-face{font-family:'Bricolage Grotesque';font-style:normal;font-weight:500;font-display:swap;src:url(fonts/bricolagegrotesque-500.woff2) format('woff2')}
@font-face{font-family:'Bricolage Grotesque';font-style:normal;font-weight:700;font-display:swap;src:url(fonts/bricolagegrotesque-700.woff2) format('woff2')}
@font-face{font-family:'Instrument Sans';font-style:normal;font-weight:400;font-display:swap;src:url(fonts/instrumentsans-400.woff2) format('woff2')}
@font-face{font-family:'Instrument Sans';font-style:normal;font-weight:500;font-display:swap;src:url(fonts/instrumentsans-500.woff2) format('woff2')}
@font-face{font-family:'JetBrains Mono';font-style:normal;font-weight:500;font-display:swap;src:url(fonts/jetbrainsmono-500.woff2) format('woff2')}

/* heyseoweb — ink on bone, one cobalt. The site that sells findability
   should itself be fast, semantic and self-hosted. */
:root{
  --bone:#F7F6F3; --paper:#FFFFFF; --ink:#141416; --ink-soft:#5A5A63;
  --line:#E2E0DA; --cobalt:#1F3DE8; --cobalt-dim:#E8EBFD;
  --shadow:0 16px 38px -24px rgba(20,20,22,.40);
  --shadow-lift:0 24px 52px -26px rgba(20,20,22,.50);
  --ease:cubic-bezier(.16,1,.3,1);
  --maxw:1120px;
  --fs-display:clamp(2.5rem,6vw,4.6rem);
  --fs-h2:clamp(1.7rem,3.2vw,2.5rem);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bone);color:var(--ink);
  font-family:"Instrument Sans",system-ui,sans-serif;font-weight:400;
  font-size:1.0625rem;line-height:1.65;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:"Bricolage Grotesque","Instrument Sans",system-ui,sans-serif;
  font-weight:700;line-height:1.04;letter-spacing:-.035em;margin:0;text-wrap:balance}
p{margin:0;max-width:66ch}
a{color:inherit;text-underline-offset:.2em;text-decoration-thickness:1px}
img,svg{display:block;max-width:100%}
.mono{font-family:"JetBrains Mono",ui-monospace,monospace;font-variant-numeric:tabular-nums}

::selection{background:var(--cobalt);color:#fff}
:root{caret-color:var(--cobalt);accent-color:var(--cobalt);
  scrollbar-color:var(--cobalt) var(--line);scrollbar-width:thin}
::-webkit-scrollbar{width:11px}
::-webkit-scrollbar-track{background:var(--line)}
::-webkit-scrollbar-thumb{background:var(--cobalt);border:3px solid var(--line);border-radius:99px}
:focus-visible{outline:2px solid var(--cobalt);outline-offset:3px;border-radius:3px}
.skip{position:absolute;left:-9999px}
.skip:focus{left:0;top:0;background:var(--ink);color:var(--bone);padding:12px 18px;z-index:99}

.wrap{max-width:var(--maxw);margin-inline:auto;padding-inline:26px}
.band{padding-block:clamp(60px,8vw,108px)}
.band h2{font-size:var(--fs-h2);margin-bottom:16px}
.lede{color:var(--ink-soft);font-size:1.12rem}

.btn{display:inline-flex;align-items:center;gap:9px;padding:15px 28px;border-radius:12px;
  font-family:"Instrument Sans",sans-serif;font-size:.95rem;font-weight:500;text-decoration:none;
  border:1px solid transparent;transition:background .25s var(--ease),color .25s var(--ease),
  transform .25s var(--ease),box-shadow .25s var(--ease),border-color .25s var(--ease)}
.btn-primary{background:var(--cobalt);color:#fff;box-shadow:var(--shadow)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:var(--shadow-lift);background:#162FC4}
.btn-quiet{border-color:var(--line);background:var(--paper)}
.btn-quiet:hover{border-color:var(--ink);transform:translateY(-2px)}

header{border-bottom:1px solid var(--line);background:rgba(247,246,243,.88);
  backdrop-filter:blur(10px);position:sticky;top:0;z-index:50}
header .wrap{display:flex;align-items:center;gap:20px;padding-block:15px}
.brand{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;font-size:1.22rem;
  letter-spacing:-.04em;text-decoration:none}
.brand i{font-style:normal;color:var(--cobalt)}
header nav{margin-left:auto;display:flex;gap:24px}
header nav a{font-size:.95rem;text-decoration:none;color:var(--ink-soft)}
header nav a:hover{color:var(--cobalt)}
header .btn{padding:10px 18px}

/* hero */
.hero{padding-block:clamp(56px,9vw,112px) clamp(44px,6vw,80px)}
.hero .wrap{display:grid;grid-template-columns:1.06fr .94fr;gap:clamp(30px,5vw,64px);
  align-items:center}
.hero h1{font-size:var(--fs-display);max-width:17ch;margin-bottom:24px}
.hero h1 em{font-style:normal;color:var(--cobalt)}
.hero .lede{max-width:52ch;margin-bottom:32px}
.hero .actions{display:flex;flex-wrap:wrap;gap:12px}
.hero .meta{margin-top:34px;padding-top:24px;border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:10px 30px;color:var(--ink-soft);font-size:.92rem}
.hero .meta b{color:var(--ink);font-weight:500}

/* what */
.trio{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.card{background:var(--paper);border-radius:14px;padding:28px 26px;box-shadow:var(--shadow);
  display:flex;flex-direction:column;gap:11px}
.card svg{width:22px;height:22px;fill:var(--cobalt)}
.card h3{font-size:1.2rem;letter-spacing:-.02em}
.card p{color:var(--ink-soft);font-size:.98rem}

/* case study */
.case{background:var(--ink);color:var(--bone)}
.case h2{color:#fff}
.case .lede{color:#A9A9B4}
.figs{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(247,246,243,.16);
  border:1px solid rgba(247,246,243,.16);border-radius:14px;overflow:hidden;margin-block:34px}
.fig{background:var(--ink);padding:24px 22px;display:grid;gap:4px}
.fig b{font-family:"Bricolage Grotesque",sans-serif;font-size:1.9rem;letter-spacing:-.035em;color:#fff}
.fig span{font-size:.84rem;color:#9A9AA6;line-height:1.4}
.case .note{color:#A9A9B4;font-size:.96rem;max-width:62ch}
.case .note b{color:#fff;font-weight:500}
.case .actions{margin-top:28px;display:flex;flex-wrap:wrap;gap:12px}
.case .btn-quiet{background:transparent;border-color:rgba(247,246,243,.3);color:var(--bone)}
.case .btn-quiet:hover{border-color:var(--bone)}

/* contact */
.contact{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,64px);align-items:start}
.mailcard{background:var(--paper);border-radius:14px;padding:30px 28px;box-shadow:var(--shadow);
  display:grid;gap:14px}
.mailcard a.big{font-family:"Bricolage Grotesque",sans-serif;font-weight:700;
  font-size:clamp(1.3rem,2.6vw,1.75rem);letter-spacing:-.03em;color:var(--cobalt);
  text-decoration:none;word-break:break-word}
.mailcard a.big:hover{text-decoration:underline}
.mailcard .k{font-size:.82rem;color:var(--ink-soft)}

footer{border-top:1px solid var(--line)}
footer .wrap{padding-block:30px;display:flex;flex-wrap:wrap;gap:14px 28px;
  align-items:center;justify-content:space-between;color:var(--ink-soft);font-size:.9rem}
footer a{color:var(--ink-soft)}

/* the one authored moment: the figures tick up as the panel arrives */
@supports (animation-timeline: view()) {
  @media (prefers-reduced-motion: no-preference) {
    .fig{animation:lift linear both;animation-timeline:view();animation-range:entry 10% entry 60%}
    .fig:nth-child(2){animation-range:entry 14% entry 64%}
    .fig:nth-child(3){animation-range:entry 18% entry 68%}
    .fig:nth-child(4){animation-range:entry 22% entry 72%}
  }
}
@keyframes lift{from{transform:translateY(16px)}to{transform:none}}

@media (max-width:900px){
  .trio{grid-template-columns:1fr}
  .figs{grid-template-columns:repeat(2,1fr)}
  .contact{grid-template-columns:1fr}
}
@media (max-width:620px){
  /* the proof row read as three ragged wrapped lines on a phone; stack it as a list */
  .hero .meta{display:grid;gap:8px}
  .hero .meta>span:first-child{color:var(--ink);font-weight:500}
}
@media (max-width:520px){
  .wrap{padding-inline:18px}
  /* the nav becomes a panel behind the burger rather than vanishing */
  header .wrap{position:relative}
  header .btn{margin-left:auto}
  header nav{position:absolute;top:calc(100% + 15px);left:0;right:0;flex-direction:column;
    gap:0;padding:6px 0;background:var(--bone);border-top:1px solid var(--line);
    border-bottom:1px solid var(--line);box-shadow:var(--shadow);display:none}
  header nav[data-open]{display:flex}
  header nav a{padding:14px 26px}
  .figs{grid-template-columns:1fr}
  /* every button group, not just the hero's — the case-study pair was ragged */
  .actions{flex-direction:column;align-items:stretch}
  .actions .btn{width:100%;justify-content:center}
}

/* the worked answer — what the whole offer is for, shown rather than described */
.answer{margin:0;background:var(--paper);border-radius:14px;padding:22px 22px 20px;
  box-shadow:var(--shadow-lift);display:grid;gap:14px}
.answer figcaption{font-size:.74rem;letter-spacing:.07em;text-transform:uppercase;
  color:var(--ink-soft)}
.answer .q{font-family:"Bricolage Grotesque",sans-serif;font-weight:500;font-size:1.12rem;
  letter-spacing:-.02em;line-height:1.3}
.answer .a{border-left:1px solid var(--cobalt);padding-left:16px;display:grid;gap:12px}
.answer .a p{font-size:.97rem;color:var(--ink-soft);line-height:1.6}
.answer .a p b{color:var(--ink);font-weight:500}
.answer .cite{display:flex;align-items:center;gap:8px;font-family:"JetBrains Mono",monospace;
  font-size:.8rem;color:var(--cobalt)}
.answer .cite svg{width:15px;height:15px;fill:var(--cobalt);flex:none}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}}

/* ── burger ──────────────────────────────────────────────── */
.burger{display:none;place-content:center;gap:5px;width:42px;height:42px;flex:none;
  border:1px solid var(--line);border-radius:12px;background:var(--paper);
  cursor:pointer;padding:0;margin-left:10px}
.burger span{display:block;width:17px;height:1.5px;background:var(--ink);border-radius:2px;
  transition:transform .3s var(--ease),opacity .2s var(--ease)}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(6.5px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-6.5px) rotate(-45deg)}
/* declared after the base rule on purpose: equal specificity, source order decides */
@media (max-width:520px){ .burger{display:grid} }

/* ── selection ───────────────────────────────────────────── */
/* Off by default so taps and drags don't leave selection highlights behind. */
body{-webkit-user-select:none;user-select:none}
img{-webkit-user-drag:none;user-drag:none}

/* On for the one thing a visitor needs to copy — the address they'll write to.
   Delete this block to make it absolute. */
.mailcard,.answer .cite,a[href^="mailto:"],footer a{
  -webkit-user-select:text;user-select:text}

/* The header row is brand + CTA + burger. "Get in touch" is wide enough that at
   phone width the burger was pushed past the right edge. Tighten the row. */
@media (max-width:520px){
  header .wrap{gap:12px;flex-wrap:nowrap}
  .brand{flex:none}
  header .btn{padding:10px 14px;font-size:.88rem;white-space:nowrap}
  .burger{margin-left:4px}
}