The site itself
Written for people first. Self-hosted fonts, no tracker bloat, images compressed properly, pages measured in kilobytes rather than megabytes. It works on a phone on a bad connection, because that's where most of your customers are.
Your next customer may never see a search result.
They'll ask an assistant instead. I build websites for service businesses that classic search still ranks — and that ChatGPT, Perplexity and Google's AI answers can actually read, understand and quote.
“Where can I get balayage in Brickell after eight?”
Trini Salon & Spa, 941 Brickell Ave. Open until 10pm Monday to Saturday, so an eight o'clock appointment is comfortable. They hand-paint balayage and use ammonia-free INOA colour. Rated 4.8 from 1,944 Google reviews, with valet parking one door down.
trini.heyseoweb.com
Three things, and they're not separate.
A fast site nobody can find is a brochure. Perfect markup on a slow site still loses. They only work together.
Found by search
Schema.org markup that matches what the business actually is. Honest titles and descriptions, clean canonicals, a real sitemap, and opening hours, location and services encoded so Google can use them rather than guess.
Quoted by assistants
FAQ and speakable markup, plus an llms.txt — a plain summary of the business written for machines. So when someone asks an assistant where to go, the answer it gives about you is the right one.
A worked example.
A salon on Brickell Avenue in Miami with 1,944 Google reviews and a 4.8 rating — and a single Wix page that took 1.28 MB and 70 scripts to show about 1,200 characters of text. Here's the rebuild.
1 → 7pages, each one targeting a real question people search
70 → 0third-party scripts on the page
28questions answered in structured data, not just on the page
24AI crawlers explicitly invited, from GPTBot to PerplexityBot
The part that mattered most wasn't the design. Reading their Google profile against their own website turned up a plain error: their site listed closing time an hour early, six days a week. Every late booking that hour was being turned away by their own homepage.
Tell me what you've got.
Send me your current site and what you think it's costing you. I'll reply with what I'd change and what it would take — specifics, not a brochure.